Walmart Has Customers. HiTech Has Clients.

Walmart has customers. HiTech has clients.

One word rewired how I think about teaching AI to write in your voice.

I was training some of the HiTech leadership team on Copilot. First exercise: use Copilot's Cowork to build a “voice skill” from their recent emails — a reusable file that teaches AI to sound like you in writing. Then we pointed it at their inboxes to triage and draft replies.

Their CEO, Richard, read one of the drafts and made an edit I haven't stopped thinking about:

“I don't say customers. I say clients. Walmart has customers. We have clients.”

Tiny change. Huge tell.

That's the whole gap between AI that sounds like bot slop and AI that sounds like you. It's never the big stuff.

A voice skill isn't magic. It's just you, written down, so the machine stops guessing.

Want to try it? Five minutes, maybe less.

In Copilot Cowork, it's one of the suggested prompts: “create a voice skill.” What you get back is a skill file — just a markdown document, plain text with light formatting.

Then run the test I gave the team. Find one person who's waiting on two replies from you. Draft the first with your voice skill and send it. Write the second yourself, no skill.

Then ask them: which one did I write with AI?

Field Notes from a Real AI Rollout — Part 2. What actually happened training a 7-person leadership team on Copilot. #hiTechAIRolloutFieldNotes

Want AI enablement for your team? → https://www.mccandlessconsulting.com/ai-enablement

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